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True Fan Tools

True fan creation requires a different approach than simply picking up the latest marketing hack of the month. It requires a deeper strategy, rooted in intentionally connecting with people, and delighting the crap out of them. What follows is a menu of tools you can use to do exactly that. Like any menu, you get to choose your own path. Take the ideas you like, and combine them in creative ways. Tailor them to your own values and sensibilities.

Writing is Thinking: Learning to Write with Confidence

People often ask how I approach writing, so I decided to share this piece to sway the self-conscious writer inside each one of us. I hope it encourages others to develop a practice that enables them to write with confidence, by simply sharing how I’ve designed my own.

The Nirvana fallacy: when perfectionism leads to unrealistic solutions

Also called the “perfect solution fallacy”, the Nirvana fallacy is based on faulty reasoning, where an argument assumes that a solution should be rejected because some part of the problem still exists after the solution is applied. Many people falling prey to the Nirvana fallacy presume that a perfect solution does exist. In those cases, the Nirvana fallacy is a combination of wishful thinking and black-and-white thinking.

Why a Paid Newsletter Won’t Be Enough Money for Most Writers (And That’s Fine)

A number of reporters and columnists these days are “going indie,” detaching from their previous employer and signing up with a site like Substack, Patreon or Medium to get paid for their writing by their readers. It’s my belief that very few “Substack writers” will make 100% of their income from their newsletter and this won’t be a failure of the platforms but instead related to the nature of creation itself. Enter, the Multi-SKU Creator.

Be Yourself, Not a Niche

I often get some form of the question: "Should I build an audience around a certain niche? Or just talk about whatever I want?" My advice is not to choose a niche.

Tiny Products

Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance. A tiny product that doesn't generate income shouldn't be called a tiny product, it's a hobby. The goal of Minimum Viable Products is to learn. The goal of a Tiny Product is self-sufficiency.

The Ultimate Guide to Writing Online

Writing online is the fastest way to accelerate your career. It’s the best way to learn faster, build your resume, and find peers and collaborators who can create job and business opportunities for you. Content builds on itself. It multiplies and compounds. In this essay, I’ll show you step-by-step how to accelerate your career by writing online. I’ve learned everything I’m about to tell you the hard way, through trial and error and firsthand experience.

A Brief History & Ethos of the Digital Garden

Let's begin with the term itself. The notion of a digital garden is not a 2020 invention. It's been floating around for over two decades. However, it's passed through a couple of semantic shifts in that time, meaning different things to different people across the years. As words tend to do. Tracing back how Neologisms are born and evolve helps us understand why we needed the word in the first place. Which is a game I am very here for.

How to Be Great? Just Be Good, Repeatably

Over the years, we’ve all encountered our fair share of successes and failures. As I’ve acquired more of both under my name, I’ve started to contemplate which experiences were truly “great” and why. Interestingly enough, I realized that it was not the sporadic highs that were exceptional, but instead the long hauls; the sequences of events that seemed minimal at each juncture, but compounded into major gains. This led me to think further about what greatness truly means. I’ve come to learn that it’s not about overnight successes or flashes of excellence, but periods of repeatable habits.

For a More Creative Brain Follow These 5 Steps

Nearly all great ideas follow a similar creative process and this article explains how this process works. Understanding this is important because creative thinking is one of the most useful skills you can possess. Nearly every problem you face in work and in life can benefit from innovative solutions, lateral thinking, and creative ideas.
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