Jamie Northrup

The essay offers a succinct perspective on determining the optimal frequency for a minimalist newsletter. It suggests that the perfect cadence is not dictated by the audience's preferences but by the creator's ability to consistently deliver on their promised value proposition. Emphasizing constancy over mere frequency, the author argues that upholding the pledged quality and substance of each issue trumps arbitrary scheduling considerations. Using a personal example of a daily newsletter with three promised resources, the essay underscores the importance of aligning the schedule with a sustainable commitment to the stated offering.