Nat Eliason

Nat Eliason advises against choosing a niche and building an audience around a specific topic. Instead, he suggests being authentic and sharing your genuine interests, even if audience growth is slower. Niches can lead to developing an inauthentic online persona, whereas being yourself fosters trust and deeper connections with followers. While a niche may offer rapid growth, it lacks durability, as followers are loyal to the topic, not the person. Eliason values maintaining his authentic self across platforms and believes patience in building a multifaceted audience can pay off significantly over time.