Landon Poburan

Landon shares his experience of going viral on Substack twice. Despite not having a solid content strategy, two of his spontaneous 'Notes' unexpectedly gained massive engagement with thousands of likes, comments, and new followers. He provides insights on leveraging this virality, emphasizing restacks, responding to all comments, and continuously creating content. While luck played a role, Landon attributes it to his consistent writing habits and openness to experimentation. He encourages focusing on the core habit of creating rather than chasing virality, seeing it as a potential byproduct of relentless output and iteration.