Matt Giaro

Matt explores the mass exodus of writers from Medium to Substack, a rival platform. Despite Medium's partner program paying writers based on readership, recent algorithm changes like the 'Boost program' have throttled reach for certain topics. Matt argues Substack treats writers better by notifying followers of new posts and allowing full ownership of subscriber emails. With Substack's current wide-open reach, it presents a prime opportunity for audience growth over the next year before potential throttling occurs, mirroring the cycle on other platforms. Although grateful for Medium's role in his journey, Matt sees Substack as a superior option for now.