Matt Giaro

Matt examines the common pitfalls that prevent creators from selling their digital courses effectively. He emphasizes the need for reasonable pricing, building an email list, solving real problems, offering strong guarantees, and crafting compelling promises. Through trial and error, Matt has learned to start with lower prices, grow his audience, validate demand, make himself uncomfortable with robust guarantees, and hook buyers with specific, bold claims. The key takeaway is that selling a course requires more than just expertise - it demands strategic thinking about positioning, marketing, and addressing customers' concerns.