Tom Orbach

Tom shares a powerful marketing strategy called 'Data Bomb Marketing' - leveraging your internal data to create viral marketing campaigns. He provides compelling examples from companies like Gong, Spotify, Okta, Wiz, Carta, and Asana. These 'data bombs' reveal surprising insights packaged into shareable content, driving credibility, brand awareness, and traffic. From counterintuitive sales tips to personalized listening stats to insider looks at app growth, these data-driven campaigns tap into the inherent shareability of unique, valuable information. Tom encourages readers to dig into their data for captivating patterns, then share those 'bombs' via reports, visuals, or thought leadership pieces to explode their reach.