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Griffin explores the challenges of writing on Substack, a platform that combines long-form content with social media dynamics and financial incentives. While writers can find success and earn income, the pursuit of subscriber numbers and engagement metrics can foster infighting, flame wars, and 'Substack Psychosis' as some resort to provocation over profound writing. Griffin cautions against getting drawn into fruitless arguments and advises focusing on one's craft, supporting fellow writers, and engaging substantively with literary influences beyond the platform.
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writing is hard; inciting flame wars is easier
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briffin glue
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