Anu Atluru

Anu Atluru explores how taste—encompassing design, branding, user experience, and cultural resonance—has become the new driving force behind successful tech companies. Just as software reshaped industries in the previous era, taste now dictates how products connect emotionally with users, align with their values, and reflect their identities. Technical prowess alone is no longer enough; founders must master taste alongside innovation to create culturally relevant offerings. From consumer apps to enterprise tools and cutting-edge AI, products with powerful aesthetics and storytelling stand out amidst abundant software options. Investors, too, seek founders attuned to the cultural zeitgeist. In this landscape, taste defines market adoption and growth as much as utility.