Seth Werkheiser

Seth Werkheiser advocates building an email list and personal website to establish a lasting online presence beyond the fleeting nature of social media platforms. He shares insights on choosing Substack for its newsletter capabilities while emphasizing the importance of an owned online archive. Werkheiser suggests creators focus on one or two platforms, drive traffic to an email signup, and share updates through a newsletter, cultivating a direct connection with their audience rather than relying on rented digital spaces. The essay encourages creators to build a sustainable online presence they control.