Tom Orbach

Tom shares his strategy for crafting viral LinkedIn posts: be anti-professional. Ditch the stiff, corporate persona and embrace casual, relatable content about work-life balance, standing up to toxicity, celebrating ordinary achievements, vacations, and money talks. The most viral post ever featured a manager using a casual photo instead of her professional headshot. Going against the expected 'rules' of LinkedIn makes your content stand out and resonate. Tom also advises being a helper, not a bragger, using positive emotional framing with a twist, and mastering post structure with strategic formatting.