Emily Sundberg

Emily Sundberg explores the impact of Substack on online writing, critiquing the abundance of superficial content and the monetization of 'diary entries.' The author argues that many Substack writers have adopted a homogenized style and tone, producing unoriginal, shallow writing focused on engagement rather than quality. The piece draws parallels between the shift towards monetized personal content on Substack and the bygone era of Tumblr, where anonymity and creative expression once thrived. Ultimately, the author questions whether the pursuit of monetization has led to a degradation of meaningful, well-crafted writing on the platform.