Seth Werkheiser

Seth Werkheiser encourages creatives to prioritize nurturing relationships with their existing community rather than endlessly chasing new followers on social media. He argues that the current 'creator economy' makes us feel like lonely content machines, alienated from real human connections. Instead of exhausting ourselves by creating content for strangers who don't truly appreciate it, Werkheiser advocates focusing energy on the fans, collaborators, and supporters already within our orbit. This approach fosters deeper bonds and a more sustainable creative practice.