Veronica Llorca-Smith

This insightful essay reframes the sales process as building trust for introverts who dislike traditional selling tactics. The author advocates for authenticity, vulnerability, and a focus on helping rather than pitching. By sharing personal stories, listening to customers, and offering value without expectation, introverts can forge deeper connections and establish trust, ultimately leading to more genuine sales opportunities. The empathetic, human-centered approach outlined in the essay provides a refreshing alternative to the stereotypical salesperson persona.