Think Week #22
How to properly reach Gen Z
Welcome to Think Week.
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Here’s your reading list for the week of November 17th, 2024.
S: Does your marketing eat, slay, or cook?
M: The Reddit Paradox: How AI is Driving Users Back to the Internet’s Most Un-AI Misfit
T: The Intellectual Obesity Crisis
W: You are worth whatever price you put on yourself.
T: The Evolution of the Creator
S: 7 Growth Principles Smart Founders Are Stealing from Seth Godin
SUNDAY
Does your marketing eat, slay, or cook?
Written by
How do you reach Gen Z?
Be Real, Not Perfect
Share behind-the-scenes moments, even if they’re a bit messy.
The story of “how it started vs. how it’s going” resonates, especially when you’re honest about the ups and downs.
Share your startup’s day-to-day moments.
Snap a quick “we’re still figuring it out” photo or share a candid story.
— Source
MONDAY
The Reddit Paradox: How AI is Driving Users Back to the Internet’s Most Un-AI Misfit
Written by Susie Liu
By refusing to curate culture, Reddit has become one of the last places where culture still lives. Here’s hoping the industry will see Reddit’s rise not as a story of surging stats, but as a wake-up call: the more tech tries to engineer our experience, the more we’re drawn to places that don’t feel engineered at all. Perhaps real influence is knowing when to take the backseat and let people be… people.
— Source
TUESDAY
The Intellectual Obesity Crisis
Written by
We now live in an attention economy, where people are trying to draw our interest by any means possible. Since low-quality information is just as effective at satisfying our information-cravings as high-quality information, the most efficient way to get attention in the digital age is by mass-producing low-quality “junk info”— a kind of fast food for thought.
— Source
WEDNESDAY
You are worth whatever price you put on yourself.
Written by
When considering this statement it naturally conjures up thoughts about financial worth, and yes that’s part of it, but this piece of advice is about so much more. Our worth is multifaceted and the price we pay, or expect others to pay, to access the multitude of parts of ourselves that make up our “worth” is complex to deconstruct and even harder to protect.
— Source
THURSDAY
The Evolution of the Creator
Written by
We’ve come a long way from #sponsored hashtags; many large technology companies have been built on the back of the creator phenomena, though venture capitalists typically take a too-narrow view of the creator economy. Great creator companies often fit neatly into other sectors, but have a creator angle: YouTube is a content platform; Twitch is livestreaming; Stan is a commerce company. Each, of course, builds on the phenomenon of parasocial online relationships.
— Source
FRIDAY
Critical thinking
Written by
Critical thinking is about more than just finding an answer; it questions the very assumptions we hold. It invites us to engage deeply: Why do I believe this? What evidence supports it? How does it fit into a broader context? This daily practice isn’t just an academic exercise; it's a life skill that enhances decision-making in personal and professional domains.
— Source
SATURDAY
7 Growth Principles Smart Founders Are Stealing from Seth Godin
Written by
Strategy isn't what most founders think. Seth Godin breaks it down to four elements that actually matter: understanding market systems, knowing your strategic moves, deep customer empathy, and playing the long game. No hacks, just principles that compound into real growth.
— Source
FIN
Applied Learning is Critical to your Growth.
You should always have a project "in progress" that's aligned with whatever you're learning about. Otherwise, what you're reading, watching, and listening to won't stay with you. Don't just consume. Create.
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P.S. Should Substack introduce forums?