Think Week #26

How two brothers built Buy Me a Coffee

Dec 15, 2024

Welcome to Think Week.

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Here’s your reading list for the week of December 15th, 2024.

S: How two brothers built Buy Me a Coffee
M: Why Are Huge Tech Companies Getting Into the Book Business?
T: Great Campaigns Start With Great Copy
W: Why Great Ideas Get Watered Down (and How to Stop It)
T: on social media etiquette
F: All behavior makes sense with sufficient information
S: No time? No problem. Overcoming the productivity illusion

SUNDAY

How two brothers built Buy Me a Coffee

Written by

Gracie Van

Buy Me a Coffee proves that great ideas don't require big budgets or fancy connections—just a clear vision, simplicity, and focus on solving real problems.

What A Startup

How two brothers built Buy Me a Coffee to empower over 1 million creators worldwide

ANOTHER DAY—ANOTHER STARTUP STORYSubscribe to our FREE newsletter for more startup insights and support my work…

4 months ago · 3 likes · Gracie Van

MONDAY

Why Are Huge Tech Companies Getting Into the Book Business?

Written by

Ted Gioia

The gaslighting is over—you can't fool musicians anymore. They now fully grasp the AI business model—which is to destroy their livelihood and replace human music with bot slop.

The Honest Broker

Why Are Huge Tech Companies Getting Into the Book Business?

I never expected Microsoft to enter the book business…

4 months ago · 703 likes · 118 comments · Ted Gioia

TUESDAY

Great Campaigns Start With Great Copy

Written by

Rachel Karten

Writing with 'gravitas' can cause your head to turn upward. Start with something true, let the truth resonate, then move in the direction of what you want to see in the world.

Link in Bio

Great Campaigns Start With Great Copy

Today I want to talk about campaigns. I enjoy that they require a different type of creative thinking than a one-off social post. There’s a brief and messaging goals to keep in focus. Maybe there’s a new product or celebrity partner. Brand stakeholders contribute ideas and give feedback. So much feedback…

4 months ago · 121 likes · 12 comments · Rachel Karten

WEDNESDAY

Why Great Ideas Get Watered Down (and How to Stop It)

Written by

Rohan Dehal

Early adopters don't want a watered-down version of what already exists—they want a glimpse of what could be.

Product Artistry

Why Great Ideas Get Watered Down (and How to Stop It)

Most products don’t die from bad execution—they die from starting too safe…

4 months ago · 6 likes · Rohan Dehal

THURSDAY

on social media etiquette

Written by

Inigo Laguda

I cannot stress this enough, I am writing to be a writer. I’m not doing this for bants. I do not romanticise being a struggling artist whose genius is only recognised post-mortem.